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Running to and from work is a growing trend, especially in dense cities like London and New York.
Run commuting is a growing trend, especially in dense, crowded cities like New York and London.
backpack opportunity
Currently, run-commuters use a variety of hiking backpacks to transport their clothes and personal items. However, these backpacks usually bounce during running, are not water proof, do not hold business clothes neatly and do not look professional or stylish in an urban environment.
prototyping
user testing
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